Codes and Conventions

The film trailer we have produced is successful in the way it follows conventions of other horror/psychological thriller genre trailers but also challenges them making our trailer individual and unique. The trailers code of enigma uses a red hering effect where the audience are left unaware of who the killer actually is.
We have used generic codes and conventions within our trailer with the use of fades to black and white and
black, red and white colour scheme continued throughout the 3 texts. The dark setting follows the repetoire of elements by Branston and Stafford, looking at stereotypical horror settings. For example the lake and woods are dark settings creating a sense of danger.
Our trailer contains 2 iconic images:
The hood - representing death.
The lake - representing danger.
The red hering effect also represents confusion.