Tuesday, 1 May 2012
Focus group explanation
We have selected 4 females and 4 males aged between 15 and 25 to attend the trailer showing as these will be our target audience.
The trailer will be viewed, following an open discussion where we will ask them to complete the given questionnaires.
This will allow us to get feedback from our target audience as well as how successful our film trailer actually is.
We will then show our own individual film posters and have an open discussion, letting the audience give open feedback on what they think about the posters and any improvements they think should be made.
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