Consuming the film trailer

An audience would consume the film trailer we have produced through a variety of digital technologies such as:

• The Cinema
• The Internet
• Radio
• Television

The audience would be adressed over a variety of media platforms. We would do this by trying to reach as large an audience as possible. Consuming the trailer in these ways makes our target audience technophiles.
The audience would consume our film trailer by watching other films at the cinema with our trailer being shown before the film with 3 - 4 other trailers, giving the audience a glimpse of what to expect in the film. It would also be consumed through the internet on sites such as Youtube where the audience are able to control what they watch.